Effective SEO
Sticking with the Keyphrases
Before starting any SEO, both TJ Design Studio and the site owner sits down and draws up a list of 3-4 keyphrases, or sentences to stick with. These will focus the efforts of content, keywording, and linking and give some measurable goals.
For Instance, if your site was focused on Horses, and selling saddles, we may go through your content and sit down with you to decide on a keyphrase of "minnesota hand worked saddles", and two or three other phrases.
Then we'd go through the content, and make sure that there were significant mentions and descriptions utilizing these words. We'd go through the keywording and make sure, where appropriate, that these were listed.
Now, an advantage to using "minnesota" or another geographic location in the keyphrase is that it narrows down your target base and makes your site more likely to come up in the search results for people who are very interested in looking for a Minnesota Company. People who are looking for localized companies will often trust them more than just any random company on the Internet.
A descriptive of the product will also draw in customers that would already be interested in that type of product. We'd do this for three or four other keyphrases.
To measure our efforts, we have the search engines. To see how well these are working, we'd plug the phrase into the search engines, and see how well our SEO efforts are represented. We also utilize tracking tools to measure the success rates of individual pages.
All of these tools get used to adjust the SEO as needed. Our SEO runs any time frame that you request. The longer that TJ Design Studio is able to do SEO for your site, the more successful that the campaign will be.
Check the SEO category of our blog for more information!
